Shopping for wedding rings has come a long way from the traditional trip to a jewelry store.
Today, more couples are turning to online retailers to find the perfect symbol of their love. The convenience of browsing endless options from the comfort of home makes online shopping an attractive choice.
Whether you're looking for minimalist groom rings or elegant diamond bands, the internet offers something for every style and budget.
But the rise in online shopping also comes with its challenges. Finding a reliable retailer is essential to ensure you get exactly what you pay for—quality, authenticity, and a hassle-free experience. That’s why knowing where to look and what to expect can save you time, stress, and money.
In this article, we list ten of the best places to buy wedding rings online. We’ll cover each retailer’s standout features, from design options and pricing to customer reviews and ethical practices. By the end, you’ll feel confident and ready to find a ring as timeless as your commitment.
The Best Places to Shop for Wedding Rings
Finding the right wedding ring online can feel overwhelming with so many options available.
To help, we’ve curated a list of trusted retailers known for their quality, design variety, and customer satisfaction. Here’s where to start your search for the perfect ring.
1. Ridge
If you value sleek, minimalist designs that are both stylish and durable, Ridge is a standout choice.
Ridge offers men’s wedding bands crafted from materials like tungsten and carbon fiber. These rings are designed to be lightweight yet strong, perfect for those who prefer modern over traditional styles.
Price range: Typically between $100–$300, offering affordability without sacrificing quality.
Customer feedback: Praised for durability and comfort, Ridge bands are a hit with those seeking minimalist designs.
Notable features: Their rings are low-maintenance and scratch-resistant, making them ideal for active lifestyles.
Customization: Ridge focuses on timeless, functional designs.
2. Blue Nile
A trusted name in online jewelry, Blue Nile boasts a vast selection of diamonds and fine jewelry.
Their easy-to-navigate site and educational tools make it simple for buyers to make informed decisions about cut, clarity, and carat.
Price fange: Varies widely, with options starting around $200 and ranging into the tens of thousands for premium pieces.
Customer feedback: Known for excellent customer service and diamond quality.
Ethical practices: Committed to using only conflict-free, responsibly mined diamonds.
Customization: Offers many options for designing your own rings, from diamond shape and settings to band materials.
3. Brilliant Earth
Brilliant Earth shines as a leader in ethical and sustainable jewelry.
Their lab-grown diamonds and responsibly sourced gemstones are perfect for those looking to shop consciously without compromising elegance.
Price range: Mid to high-end, starting around $300 for simpler designs.
Customer feedback: Loved for their eco-friendly practices, brilliant diamonds and stunning craftsmanship.
Notable features: A transparency tool that traces the origin of your diamond.
Customization: A wide array of custom design options ensures every piece feels personal.
4. Zales
Zales has been a trusted name in jewelry for decades.
Their extensive selection of rings spans traditional to contemporary styles, appealing to a wide audience.
Price range: Affordable to premium, with rings starting at $150 and going beyond $5,000.
Customer feedback: Customers praise their variety and accessibility, with many appreciating their physical store presence for added reassurance.
Notable features: Exclusive collections and frequent sales make Zales a budget-friendly option.
Customization: Offers engraving and design-your-own-ring services.
5. Jared
For those seeking luxury and premium craftsmanship, Jared offers an impressive selection of wedding bands and engagement rings.
They combine the convenience of online shopping with in-store expert consultations.
Price range: Starting around $300, with higher-end options reaching several thousand dollars.
Customer feedback: Renowned for quality and attentive customer service.
Notable features: Free in-store cleaning and resizing services.
Customization: Their customization tool allows buyers to create unique rings for the perfect design.
6. Catbird
Catbird, based in Brooklyn, delivers a boutique experience with handcrafted, artistic designs. Their rings are ideal for couples looking for something truly distinctive.
Price Range: Starting at $100 for simple bands, with unique designs costing up to $2,000.
Customer Feedback: Celebrated for their craftsmanship and artistic flair.
Ethical Practices: Committed to using recycled gold and ethically sourced stones.
Customization: Offers made-to-order rings with a personal touch.
7. VRAI
VRAI stands out for its minimalist aesthetic and commitment to sustainability.
Their lab-created diamonds are both eco-friendly and visually stunning, catering to modern tastes.
Price range: Rings start at $300, with more elaborate designs priced higher.
Customer feedback: Known for quality and transparency, with many customers applauding their no-middleman approach.
Notable features: Fully traceable, perfect diamonds produced with zero carbon footprint.
Customization: A selection of customizable settings and designs.
8. James Allen
James Allen makes online ring shopping engaging with their 360-degree diamond viewing technology.
Their expansive inventory and flexible return policy make them a top contender.
Price fange: Starting at $200, with premium options exceeding $20,000.
Customer feedback: Highly rated for transparency and ease of use.
Notable features: Lifetime warranty and free resizing within the first year.
Customization: Allows customers to build their perfect ring, choosing every detail.
9. Etsy
Etsy is a treasure trove of unique, handcrafted wedding rings.
With countless independent sellers, it’s the perfect place to find something truly one-of-a-kind.
Price range: Ranges dramatically, from under $50 for simple bands to over $5,000 for intricate designs.
Customer feedback: Loved for its variety and the ability to connect directly with artisans.
Ethical practices: Many sellers use recycled or sustainable materials.
Customization: Buyers can work with sellers to create custom designs.
10. Kay Jewelers
Kay Jewelers is a household name with a reputation for offering popular styles and a wide range of jewelry pieces and excellent customer service.
Their consistent quality makes them a go-to option.
Price range: Affordable to premium, with options starting around $200 for classic styles.
Customer feedback: Appreciated for their selection and financing options.
Notable features: Offers lifetime warranties and frequent promotions.
Customization: Provides design-your-own options and in-store consultations.
These jewelry experts make it easier than ever to find a wedding ring that fits your style, budget, and values.
Benefits of Purchasing Wedding Rings Online
Buying wedding rings online offers a level of convenience and flexibility that traditional shopping simply can’t match.
Couples today are embracing this option for the ability to explore endless designs, compare prices, and shop globally—all without leaving home.
Convenience
Shopping for wedding rings online lets you browse whenever and wherever you want.
There’s no need to schedule visits to multiple stores or deal with crowded showrooms. From the comfort of your couch, you can explore collections, read reviews, and make informed decisions.
Flexibility
Online retailers give you the freedom to shop at your own pace.
Whether you need time to compare diamond cuts or discuss options with your partner, there’s no pressure to rush into a decision.
Many websites also offer helpful features like 360-degree views and virtual try-ons to make the process easier.
Privacy
For couples who value privacy, online shopping ensures you can choose rings without outside opinions or sales pressure.
This is especially useful if you’re planning a surprise or want to take your time deciding on something meaningful.
Global Access
Online shopping opens the door to designs and materials from around the world.
Whether you’re interested in minimalist men’s rings or intricate vintage-inspired pieces, you’ll find options that match your style and budget.
Access to international sellers also means you’re not limited to local trends or inventory.
Cost Savings
Online retailers often have lower overhead costs compared to brick-and-mortar stores.
This translates to savings for customers, with competitive pricing on high-quality rings. Many also offer promotions, financing options, and free shipping, making it easier to stay within your budget.
By taking advantage of the convenience, flexibility, and variety of online shopping offers, you can find a wedding ring that perfectly represents your commitment—without the hassle.
Ethical and Sustainable Choices
More couples are choosing wedding rings that reflect their values by opting for ethical and sustainable options.
Rings crafted from responsibly sourced gemstones, recycled metals, and lab-grown diamonds show that beauty and integrity can go hand in hand.
Ethically Sourced Gemstones
Gemstones sourced responsibly ensure that workers are treated fairly and the environment is respected.
Brands like Brilliant Earth and Catbird specialize in offering gems with transparent origins, giving buyers confidence that their purchase supports ethical practices.
Recycled Metals
Using recycled gold, silver, or platinum reduces the demand for mining, which often harms ecosystems and communities.
Many brands now offer beautiful rings made entirely from recycled materials, providing an eco-friendly choice without compromising style.
Lab-Grown Diamonds
Lab-grown diamonds offer a sustainable and conflict-free alternative to mined diamonds.
Brands like VRAI and Brilliant Earth lead in offering these innovative, environmentally friendly stones that look and feel just as luxurious as natural diamonds.
Why Sustainability Matters
Sustainability in jewelry reflects the growing awareness of environmental and social issues.
By supporting retailers who prioritize these practices, couples can align their values with their purchase, ensuring their rings symbolize their love and values.
Opting for ethical and sustainable rings allows you to make a meaningful choice that lasts a lifetime—for you and for the planet.
Key Considerations When Buying Rings Online
Shopping for wedding rings online can be a stress-free experience, but it’s important to keep a few key factors in mind to avoid surprises.
From finding the right size to ensuring secure transactions, these tips will help you make an informed decision.
Understanding Ring Sizes
Getting the correct size is crucial when purchasing a wedding ring online.
Many retailers provide sizing tools or guides to help you determine the perfect fit. Use Ridge’s size chart as a reliable resource for measuring your ring size at home.
Quick Tips for Accurate Sizing:
Measure your finger at the end of the day when it’s the biggest.
Avoid measuring in extreme temperatures, as heat or cold can affect finger size.
Use a flexible measuring tape or printable ring sizer for precision.
Secure Online Transactions
Only purchase rings from websites that use secure payment systems.
Look for HTTPS in the web address and check for payment options like credit cards or reputable third-party services such as PayPal.
Dot not enter sensitive or personal information on unsecured or unfamiliar platforms.
Return and Exchange Policies
Before making a purchase, review the retailer’s return and exchange policy.
This ensures peace of mind if the ring doesn’t meet expectations or needs resizing. Reputable jewelers often offer flexible return windows and free resizing services, making adjustments easier.
Reputable Sellers
Buying from reputable sellers is essential to guarantee quality and authenticity.
Read customer reviews, check for certifications (like conflict-free diamonds or recycled metals), and confirm the retailer’s contact information.
Stick to well-known brands with transparent policies to avoid scams or disappointments.
Tips for a Seamless Online Shopping Experience
Buying a wedding ring online is convenient, but it requires advanced planning.
These tips will help you avoid common pitfalls and make the process smooth and enjoyable.
Start Early
Begin your search as soon as possible. This allows time to explore options, compare prices, and account for shipping and potential resizing.
Set a Budget
Establish a clear budget before shopping to narrow your options and prevent overspending.
Many retailers, like Ridge, offer affordable yet stylish men’s rings to suit a variety of price ranges.
Understand Shipping Times
Check the retailer’s shipping policies, especially for custom or engraved rings. High-value items, such as tungsten rings, often require insured shipping, which might take longer.
Watch for Hidden Costs
Be mindful of additional charges like taxes, shipping fees, or engraving costs. Reviewing these details upfront helps avoid surprises at checkout.
Contact Customer Service
Reach out to customer service if you have questions about sizing, materials, or shipping.
Brands like Ridge provide excellent support and tools, such as their size chart to assist you in making the right choice.
Payment Plans and Financing
Many online jewelers and retailers offer financing options to make purchasing high-quality rings more manageable.
Understanding these plans can help you decide whether this route suits your needs.
Pros of Financing
Allows you to afford higher-end rings by spreading payments over time.
Some retailers offer interest-free plans, making them budget-friendly.
Cons of Financing
Missed payments can lead to penalties or increased interest rates.
Financing may encourage overspending beyond your original budget.
Tips for Financing
Only opt for financing if you’re confident in your ability to make timely payments.
Read the terms carefully to avoid hidden fees.
After-Sale Services
After-sale services add significant value to your purchase, ensuring your ring stays as beautiful as the day you bought it.
Here are the key services to look for:
Free Resizing
Many retailers provide resizing services to ensure a perfect fit. This is especially important if the ring is a surprise gift.
Maintenance and Cleaning
Regular cleaning and maintenance help preserve the appearance of your ring. Retailers offering these services make it easy to keep your band in pristine condition.
Warranties
A good warranty protects against manufacturing defects and provides peace of mind. Before buying, check if the retailer includes this as part of the purchase.
Notable Retailers with Comprehensive After-Sale Services
Ridge: Are known for their durable tungsten rings, Never Lost Forever Fit replacement guarantee and reliable customer support.
James Allen: Offers lifetime warranties and free resizing within the first year.
Blue Nile: Provides cleaning services and educational resources for care.
By planning your purchase, exploring financing options carefully, and prioritizing after-sale services, you can enjoy a seamless shopping experience while finding the perfect wedding ring.
Ready to Say "I Do" to the Perfect Ring?
Finding the right wedding ring can be simple and stress-free with the right guidance.
Online shopping opens up endless possibilities, allowing you to explore styles, compare prices, and choose a ring that perfectly represents your commitment.
From focusing on ethical and sustainable practices to ensuring the right size and after-sale support, this guide gives you everything you need to make an informed decision.
For modern, durable, and minimalist designs, Ridge is an excellent choice. Our men's wedding bands offer sleek aesthetics crafted with high-quality materials.
Start your journey toward the perfect ring today. Explore Ridge’s collection of timeless and functional designs, and make your choice with confidence.
FAQs
What is a good price to pay for a wedding ring?
The price of a wedding ring depends on your budget and preferences. On average, a simple band can cost $100–$500, while rings with diamonds or custom designs can range from $1,000 to $5,000 or more. The key is to focus on quality and durability within a price range you’re comfortable with.
Why is Kay Jewelers selling rings so cheap?
Kay Jewelers often offers promotions, financing options, and mass-produced designs, allowing them to sell rings at competitive prices. Their extensive network and lower manufacturing costs make it easier to pass savings on to customers without compromising quality.
Is Costco a good place to buy rings?
Yes, Costco offers high-quality rings, especially diamond bands, at reasonable prices. They are known for their transparency and excellent customer service. However, their selection might be more limited compared to specialized jewelry retailers.
How many months before the wedding should I buy rings?
It’s best to purchase your wedding rings 3–6 months before the wedding. This gives you enough time for resizing, engraving, or custom orders without feeling rushed. Starting early also allows time for any unexpected delays in shipping.
How do I ensure the online retailer is trustworthy?
To ensure the retailer is trustworthy, look for these key indicators:
Secure website (HTTPS and recognizable payment options).
Positive customer reviews and testimonials.
Clear return and exchange policies.
Detailed product descriptions with certifications for materials like diamonds or metals.
What’s the difference between a wedding ring and an engagement ring?
An engagement ring is typically given during the proposal and often features a prominent diamond or gemstone. A wedding ring, exchanged during the ceremony, is usually a simpler band that complements the engagement ring. Some couples choose matching wedding bands for added symbolism.
Are there risks to buying wedding rings online?
While online shopping is convenient, there are risks like incorrect sizing, misleading product descriptions, or unreliable sellers. To avoid these, choose trusted retailers, read reviews, and double-check return policies. Tools like Ridge’s wedding band style guide can also help you make informed choices.
FAQs
What is a good price to pay for a wedding ring?
The price of a wedding ring depends on your budget and style preferences. A simple band typically costs between $100 and $500, while rings with diamonds or custom designs can range from $1,000 to $5,000 or more. The focus should be on quality and durability within your chosen budget.
Why is Kay Jewelers selling rings so cheap?
Kay Jewelers offers competitive prices due to frequent promotions, financing options, and mass-produced designs. Their extensive network and efficient production methods allow them to offer affordable rings without sacrificing quality.
Is Costco a good place to buy rings?
Costco is a good option for high-quality rings, especially diamond bands, at reasonable prices. They are known for transparency and customer service, although their selection may be more limited compared to specialized jewelry stores.
How many months before the wedding should I buy rings?
It’s recommended to purchase wedding rings three to six months before the wedding. This timeline provides ample time for resizing, engraving, or custom orders while accounting for any unexpected shipping delays.
How do I ensure the online retailer is trustworthy?
To ensure the retailer is reliable, look for secure websites with HTTPS, read customer reviews and testimonials, and verify return and exchange policies. Retailers should provide detailed product descriptions and certifications for materials such as diamonds or metals.
What’s the difference between a wedding ring and an engagement ring?
An engagement ring is given during the proposal and often features a prominent diamond or gemstone, while a wedding ring is exchanged during the ceremony and is usually a simpler band. Wedding rings often complement the engagement ring and can be purchased as matching sets.
Are there risks to buying wedding rings online?
The risks include receiving incorrect sizing, misleading product descriptions, or dealing with unreliable sellers. To mitigate these risks, choose reputable retailers, review their return policies, and carefully check the details of your purchase.
